Professional Experience

13 Years
of Impact

$20M+
Pipeline Generated
5
Global Companies
4
Markets: UK · EMEA · APAC · US

Turning marketing strategy into business impact through field marketing, partner-led GTM, and account-based programs that move the needle.

Career Timeline
Tredence
Bengaluru, India
2023 — Present
Partner Marketing Lead
"Aligning campaigns to real industry problems and customer maturity needs."
  • Designed and executed partner marketing programs across cloud and data verticals
  • Built co-marketing frameworks bridging partner enablement and demand generation
  • Aligned campaign messaging to customer maturity journeys across enterprise segments
50× ROI on partner marketing
Amazon Web Services
London, UK
2020 — 2023
Senior Field Marketing Manager
"Enterprise ABM for 15 global strategic accounts."
  • Led enterprise ABM strategy for 15 global strategic accounts
  • Engaged CIOs, CTOs, and enterprise architects through tailored narratives aligned to cloud modernization priorities
  • Hosted 8+ C-suite briefings focused on business transformation and risk
32% engagement uplift · 2× conversion
OpenText
London, UK
2017 — 2020
Enterprise Marketing Manager
"Pipeline ownership across UK and BENELUX enterprise accounts."
  • Owned quarterly pipeline targets for UK and BENELUX enterprise accounts
  • Delivered integrated demand programs combining digital, events, and field
  • Developed lead scoring and content frameworks that improved SDR focus and conversion
IDC
London, UK
2014 — 2017
Demand Generation Manager
"Customer-centric campaigns for CIOs and CISOs."
  • Designed demand generation campaigns for Manufacturing, Health, Government and Financial clients
  • Led planning and execution of IDC's flagship CXO events — CIO Summit and CISO Summit
  • Built editorial-led content programs that drove qualified pipeline across verticals
Altera
London, UK
2011 — 2014
Marketing Manager
"Integrated campaigns to accelerate sales cycle across verticals."
  • Built and executed integrated marketing campaigns across multiple industry verticals
  • Drove lead generation and pipeline acceleration through targeted content and events
  • Collaborated closely with sales to align marketing outputs to revenue targets
∞

Mentor & Advisor

Beyond the corporate world, I mentor startups and homegrown brands — helping them find their footing in marketing, from defining their story to crafting their first scalable GTM plan.

What I've Learned
13 years · $20M+ pipeline
01
Pipeline First
Marketing earns its seat at the table through pipeline, not PowerPoints. Great marketing drives measurable business outcomes.
$20M+ sourced & influenced
02
ABM is a Mindset
True account-based marketing requires sales alignment, executive engagement, and patience — not just a tool or a list.
32% engagement · 2× conversion at AWS
03
Alignment Drives ROI
50× ROI on partner marketing at Tredence wasn't magic — it was aligning campaigns to actual industry problems and customer maturity needs.
50× ROI at Tredence
04
Compound Gains
15% efficiency gain through automation freed up time for strategic work. 45% MQL conversion came from relentless optimization, not one big win.
45% MQL conversion
05
Speak Executive
CXOs don't care about features. They care about business transformation, risk mitigation, and competitive advantage.
8+ C-suite briefings hosted
→
Want to apply these lessons?
I work with B2B companies as a Fractional CMO — bringing this experience directly to your growth challenges.
Let's talk →
Technology Stack
Marketing Automation & CRM
Marketo Salesforce HubSpot
Analytics & Reporting
Tableau Google Analytics Salesforce Dashboards
Digital Advertising
Google Ads LinkedIn Ads Programmatic
Events & Webinars
On24 Cvent Zoom Webinar
AI & Productivity
ChatGPT Claude Notion AI Jasper
Ready to grow?
Let's build something remarkable together
Work with me