CMO
Fractional CMO

Market Like
A Full Team.
It's Just Me.

I use AI tools and smart systems so you can market like a full team — even if it's just you. Senior strategy, modern execution, and the firepower of an entire department. Without the headcount.

Book a discovery call →
Khushbu Bohra
Available Now
Taking new clients — 2026
AI-Powered Marketing◆ GTM Strategy◆ Pipeline Generation◆ ABM at Scale◆ Smart Systems◆ Partner Marketing◆ Brand Positioning◆ Sales Alignment◆ Demand Generation◆ Executive Storytelling◆ AI-Powered Marketing◆ GTM Strategy◆ Pipeline Generation◆ ABM at Scale◆ Smart Systems◆ Partner Marketing◆ Brand Positioning◆ Sales Alignment◆ Demand Generation◆ Executive Storytelling◆
The Role

What is a
Fractional CMO?

A Fractional CMO is a senior marketing executive who works with your company part-time or on a project basis — giving you C-suite marketing leadership at a fraction of the full-time cost.

Unlike an agency that executes campaigns, or a consultant who delivers a deck and leaves — a Fractional CMO owns the strategy, leads the team, and is accountable for results. I sit in your leadership meetings, work with your sales team, and build the marketing function alongside you.

And I do it differently. I use AI tools and smart systems to give you the speed, output, and consistency of a full marketing team — even when it's just me. Content at scale. Campaigns that run. Insights that surface fast. You get more done, faster, for less.

"Most startups don't need a full marketing team. They need someone who's done it before, knows what good looks like, and uses the right tools to move fast. That's what I do."

This is for
you if...

I work best with B2B companies in cloud, SaaS, and enterprise technology at a critical growth stage.

01
Early-Stage Startups
You've raised a seed or Series A and need to build your marketing engine from scratch — fast, lean, and focused on pipeline. With AI systems, we move at startup speed without startup chaos.
No marketing hire yet
Need GTM strategy & execution
Founder-led sales ready to scale
02
Growth-Stage Companies
You have a marketing team but no senior leader. Your campaigns run, but there's no overarching strategy driving pipeline and revenue.
Marketing & sales misaligned
Activity without accountability
Ready for ABM & demand gen
03
In Transition
Your CMO just left, you're between hires, or you need a senior leader to hold the function while you find the right full-time candidate.
Leadership gap to fill
Team needs direction
Board needs confidence
The Process

How I work

01
Discovery & Diagnosis

We start with a deep dive into your business — your goals, your team, your ICP, your current marketing, and where the gaps are. I ask the uncomfortable questions and come back with a clear picture of what's working and what's not.

Week 1–2
02
Strategy & Roadmap

I build your 90-day marketing plan — prioritised by impact, grounded in your sales cycle, and aligned to your revenue targets. I use AI tools to compress weeks of research into days: competitive analysis, ICP modelling, content mapping. No fluff. Every initiative has an owner, a deadline, and a metric.

Week 2–4
03
Execution & Team Leadership

I embed into your team — attending leadership meetings, working with sales, directing your marketers or agency partners. I use AI systems to run campaigns, produce content, and automate workflows so one person produces what a team of five would. I don't just advise. I do.

Ongoing
04
Review & Optimise

Monthly reporting to leadership and the board. We track pipeline contribution, MQL quality, CAC, and conversion rates. We double down on what works and cut what doesn't — fast.

Monthly
Deliverables

What you get

Every engagement is tailored — but here's what most clients walk away with across a 3–6 month partnership.

Strategy
GTM Strategy & ICP Definition
A clear go-to-market plan with your ideal customer profile, messaging framework, and channel strategy — all aligned to sales.
Demand
Demand Generation Engine
A repeatable, scalable demand gen programme — content, campaigns, events, and digital — powered by AI tools so it runs faster and further than a traditional team could manage.
ABM
Account-Based Marketing Programme
Target account selection, personalised campaign playbooks, and sales-marketing alignment — built from my experience running ABM at AWS.
Brand
Brand Positioning & Messaging
A clear, differentiated brand story and messaging architecture — so your team, your content, and your website all say the same thing.
Partner
Partner & Channel Marketing
Co-marketing frameworks, partner enablement, and joint GTM programmes — the same model that delivered 50× ROI at Tredence.
✦ AI Systems
AI-Powered Marketing Stack
Smart systems and AI tools wired into your marketing — content generation, campaign automation, lead scoring, and reporting. You market like a team of five. Even if it's just you.
Reporting
Board-Ready Reporting & Metrics
A marketing dashboard and monthly reporting cadence that gives your leadership team and investors the numbers they actually care about.
Track Record

Results that speak

13+ years of doing this — across AWS, OpenText, IDC, Tredence, and Intel. The numbers below aren't projections. They're what actually happened.

$20M+
Pipeline Generated Sourced & influenced
50×
Partner Marketing ROI Tredence
32%
Engagement Uplift ABM at AWS
2×
Conversion Rate Strategic accounts, AWS

"Khushbu has a rare ability to operate at both the strategic and executional level. She doesn't just build campaigns — she builds marketing engines that keep delivering long after the engagement ends."

— Senior Marketing Leader, Amazon Web Services Enterprise & Growth, EMEA
FAQ

Common questions

Still figuring out if this is right for you? These are the questions I hear most often.

How many hours a week do you work with us? +
It depends on your stage and needs. Most engagements run 2–3 days per week. Some early-stage clients need more intensity upfront (especially during the first 30 days), while more established companies need lighter strategic oversight. We scope this together before signing anything.
How is this different from hiring a marketing agency? +
Agencies execute. I lead. An agency produces content, runs ads, or manages campaigns — but someone still needs to set the strategy, align with sales, and be accountable to the board. That's the Fractional CMO role. I often work alongside agencies and manage them on your behalf — and increasingly, I replace them using AI tools that produce the same output faster and cheaper.
How do you use AI in your work? +
AI is built into how I work — not bolted on. I use it for content creation at scale, competitive research, campaign planning, SEO, lead scoring, and reporting. The result: you get the output of a 4–5 person marketing team without the headcount. It's not about replacing human thinking — my strategy and judgment are still human. But AI means the execution is faster, smarter, and more consistent than any traditional setup.
What's the typical engagement length? +
Minimum 3 months — because real marketing results take time and trust. Most clients stay 6–12 months. Some engagements transition into an advisory or part-time board role once the function is built and running.
Do you work with companies outside India? +
Absolutely. I spent 15 years working across the UK, EMEA, APAC, and the US. Most of my experience is with global B2B companies. I'm based in Bengaluru but work across time zones — and am happy to travel for key moments.
What industries do you specialise in? +
Cloud, SaaS, data, and enterprise technology — that's where I have the deepest experience. But the fundamentals of B2B marketing travel well. If you're a B2B company selling to enterprise or mid-market buyers, we're likely a good fit. Let's find out on a call.
Let's talk

Ready to
get started?

The first conversation is free — no pitch, no pressure. We'll talk about where you are, where you want to go, and how AI tools and smart systems can get you there faster than you think.

Book a discovery call → Connect on LinkedIn ↗
Engagement details
Availability ● Open to new clients
Location Bengaluru, India
Markets India · UK · EMEA · APAC · US
Engagement 3–12 months, part-time
Best fit B2B Cloud · SaaS · Enterprise Tech
Email hello@khushbubohra.com

Response within 24 hours. Initial calls are 30 minutes via video — designed to be useful for you whether we work together or not.