Beyond the
Strategy Deck
"Work is just one part of life. The good stuff is in the morning coffee ritual, the park runs, the Sunday afternoons perfecting a recipe."
My
Story
Hi, I'm Khushbu Bohra.
I spent over 15 years building a life in London — that's where I built my career, yes, but more importantly, that's where I built my family. Where I discovered my love for running through Hyde Park on crisp mornings. Where I learned to cook properly, experimenting in a tiny kitchen until I could recreate that one dish from a random restaurant we'd stumbled into.
I wanted my boys to grow up here, to experience the India I knew, to build their roots where mine began.
Now I'm raising my kids in Bangalore, soaking up the perks of being home — the food, the energy, the chaos that somehow just works — while building something that grows alongside them. It's messy, it's exciting, and honestly? It's exactly where I want to be.
Professionally
I help startups and early-stage companies build marketing that actually works. I've done this for global tech brands like AWS and Intel, and now I bring that experience to founders who are building something real and need marketing that keeps up.
The good stuff? That's in the morning coffee ritual, the park runs with my boys, the Sunday afternoons perfecting a recipe, and building a life that feels whole — not just successful.
How I
show up
The principles that guide my work — and my life outside of it.
The things that
make me, me
A coffee love story that started by accident
Until a few years ago, coffee didn't exist in my world. Then one chilly London morning, I walked past what's now my favourite coffee shop, freezing and desperate for warmth. I stopped. Ordered. Took one sip.
That single cup turned me into a coffee person. London taught me to appreciate a proper flat white. Bangalore reminded me that filter coffee hits different. Now I hunt for both — sometimes in the same day.
From backseat traveler to trip planner
I was never the "travel person." I was perfectly happy as the pillion rider — you plan it, I'll show up and enjoy it. But somewhere along the way, I became the driver.
Now my travel itinerary reads like a mood board. Some trips are sports-driven — catching an F1 race, skiing down slopes I have no business being on. Others chase the sun. And some? Purely food and coffee. Tokyo was 100% about ramen spots and tiny coffee bars tucked in alleyways.
Lately, I've discovered a new travel style: letting my older son take charge. He plans. I follow. Every trip teaches me something. And I'm here for all of it.
Want to build something real?
If you're a founder or a startup who needs marketing that actually works — not just looks good in a deck — let's talk.
Start a conversation →"Build a life that feels whole — not just successful."